Unit overview
Creative and media production in a commercial environment is usually created in response to a
brief. It is important that learners understand the processes and constraints involved in working
within the creative industries.
In this unit, learners will be asked to respond to a brief set by a client and through a process of
research, negotiation, development, refinement and professional practice will devise a feasible
proposal for a commercially viable product.
Project name: MTV Vlogit
Students worked to an MTV brief producing professional standard music promo
videos for popular music artist