Unit overview
Creative and media production in a commercial environment is usually created in
response to a brief. It is important that learners understand the processes and
constraints involved in working within the creative industries.
In this unit, learners will be asked to respond to a brief set by a client and through a process of
research, negotiation, development, refinement and professional practice will devise a feasible
proposal for a commercially viable product.
Project name: EA Games Need for Speed SHIFT
Students worked to an EA project brief producing professional standard car designs and sound scapes for the new Need for Speed SHIFT game