Kano Backing The Diploma

Multi award-winning British music artist Kano is backing the new Diploma qualification after starring in a TV advert.

The advert features behind-the-scenes footage from the shoot of the video for Kano’s latest track, More Than One Way hailed as the ‘hottest record in the world’ by BBC Radio 1 DJ Zane Lowe and highlights some of the 24 young people, each studying one of the 10 Diploma subject lines, who were involved in the song’s production.

The advert shows the young people being congratulated by Kano for their work on different parts of Kano’s music video shoot and production. Kano, who contributed More Than One Way to the campaign in order to help inspire young people to aim high and achieve their aims, said:



"I wanted to be involved in this project because there are too many kids who don’t think they can make it to the top. They give up before they’ve even started and that’s wrong everyone can succeed, and it’s really important that young people believe in themselves."

"I want kids to know that there are different ways of succeeding. Studying the Diploma is one of them but there are lots of other education routes and everyone needs to know what their options are so they can make the best choice for themselves."